RateGain Consolidates MarTech Capabilities Under Sojern, Creating the World’s Largest Source of Travel Intent Data
2026-03-03 07:43
India, 3rd March, 2026: RateGain Travel Technologies Limited (NSE: RATEGAIN), a global leader of AI-powered SaaS solutions for the travel and hospitality industry, today announced the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand, creating the world’s largest and most comprehensive source of travel intent data. By combining products, talent and data assets under a single brand, the unified platform will deliver predictive traveler insights and multichannel engagement at global scale. This deliberate alignment brings together complementary strengths while preserving the expertise and customer value each organization has built, deepening product depth and data moats to reinforce differentiation in the global travel technology landscape. Bhanu Chopra, Founder and Managing Director, RateGain, said, “Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof, represents a defining step in that journey. We are creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities, delivering a unified growth engine designed to set new benchmarks for the industry.” “We’re proud to have Adara join our ranks, and even further increase our capability to deliver on the demands of the rapidly evolving travel marketing industry,” said Mark Rabe, CEO of Sojern. “By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution, and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth.” Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage, strategic alignment being undertaken as RateGain creates the industry’s most comprehensive AI-powered growth platform, purpose-built to help hospitality and travel companies maximize direct bookings. About RateGain RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality, working with 13,000+ customers and 700+ partners across 160+ countries. RateGain helps travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion. Today, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data, enabling revenue management, distribution, and marketing teams across hotels, airlines, destination marketing organizations, online travel agents, metasearch companies, package providers, car rentals, travel management companies, cruises, and ferries to drive better business outcomes. Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and all leading DMOs, OTAs, and metasearch platforms, including 25 Global Fortune 500 companies, unlocking new revenue every day. Media Contact: Aastha Khurana: media@rategain.com
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RateGain SoHo Wins Eight 2026 HSMAI Adrian Awards for Performance-Driven Social Media Campaigns
2026-03-02 10:11
India, 2nd March 2026: RateGain Travel Technologies Limited (NSE: RATEGAIN), a global leader of AI-powered SaaS solutions for the travel and hospitality industry, today announced that SoHo, its hospitality-first, AI-powered social media solution, has won eight 2026 HSMAI Adrian Awards, one of the hospitality industry’s highest marketing honors, recognizing its ability to transform social media from a visibility channel into a measurable revenue driver. At a time when hotel brands are navigating rising acquisition costs and increasing margin pressure, SoHo has built its social media philosophy around one clear principle: performance accountability. Rather than optimizing for impressions alone, SoHo designs campaigns that tie social engagement directly to bookings, revenue, and long-term brand equity. In 2025, SoHo sharpened its focus on aligning paid and organic social strategies with performance benchmarks traditionally reserved for direct acquisition channels. Across campaigns for Grand Hyatt Baha Mar, Four Seasons Resort Bora Bora, Oberoi Hotels & Resorts, The Peninsula Beverly Hills, Royal Sonesta, and Margaritaville Beach Resort South Padre Island, the agency deployed AI-enabled optimization, high-intent audience segmentation, platform-native creative, and advanced conversion tracking to ensure measurable commercial outcomes. “Performance cannot survive without branding. When brand equity disappears, so does conversion,” said Carla Shaw, General Manager, RateGain SoHo. “SoHo is solving the industry’s biggest gap—making social media accountable to commercial outcomes. The campaigns recognized this year prove that authentic storytelling and trust are what ultimately power measurable revenue.” The results demonstrate how a performance-led social strategy can deliver tangible business impact: 200+ incremental bookings directly influenced by social campaigns $224K+ in directly attributable revenue Up to 235:1 return on ad spend Conversion rates increased by 615% versus prior benchmarks Organic campaign reach exceeding 150K views 8K+ meaningful guest interactions through content-led engagement 2x year-over-year growth in audience interaction   The HSMAI Adrian Awards recognize excellence in hospitality advertising, digital marketing, and integrated campaign strategy worldwide. SoHo’s recognition reflects a broader shift across the industry: social media is no longer measured solely by engagement metrics, but by its contribution to revenue growth and sustainable brand equity. With these wins, RateGain SoHo reinforces its position at the forefront of performance-driven hospitality marketing, where creative storytelling, AI-powered optimization, and commercial accountability work together to deliver measurable results. About RateGain RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 13,000+ customers and 700+ partners in 160+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rentals, and all leading OTAs and metasearch websites, including 25 Global Fortune 500 companies, in unlocking new revenue every day. Media Contact Aastha Khurana | media@rategain.com  
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